Linda Kraft

I'm a User Experience designer, strategist & storyteller with a background in industrial design from Germany. I live in Denmark and graduated from the master's program in Interaction Design at Umeå Institute of Design, Sweden in 2023.

My design intuition is based on solid storytelling and a thinking-through-making approach. I take on complex challenges by relying on data while staying open to the amazing quirks of human behaviour. I put my skills to work at Kontrapunkt as an UX strategist. Through working at design agencies, like Hello Monday or Evolve Collaborative, and supporting students with design workshops for id_methodLAB, I have gained a robust toolkit from kickstarting ideas and strategies to making and tweaking for dev hand-off. I believe in teamwork and great fun while crafting meaningful and engaging experiences.

I love finding and sharing great stories, especially those that shed light on underrepresented topics. That's why I chose sex education as the topic for my bachelor thesis. You can hear me talk about it here (in German only).

I'm based in Copenhagen 🇩🇰 and try to bake as many breads as I can.


Kontrapunkt, Copenhagen, Denmark, 10.2022

UX Strategist

Supporting communication and content-driven digital projects in conceptualising cutting-edge digital experiences that bring brands alive. From workshops, research, UX audits, content strategy, information architecture and wireframes to visual and creative concepts.

Hello Monday, Copenhagen, hybrid, Denmark, 01.2022 - 09.2022

Digital Product Designer

Created meaningful products and experiences from the entire project cycle from ideation to completion. Built large design systems and playful brand experiences for clients like, The Embassies, and Google Play.

Hello Monday, Aarhus, Denmark, 08.2021 - 01.2022

Product Design Intern

Learned and grew into a digital product designer with a nod toward creative strategy.

id_methodLAB, University of Wuppertal, Germany, 2019 - 2020

Tutoring & Mentoring

I developed methodological toolkits and held workshops for bachelor and master students in addition to their curriculum based on design thinking strategies.

Evolve Collaborative, Portland, OR, U.S, 05.2018 - 09.2018

Design Intern

I joined projects for the whole design process, from preparing and holding workshops and ethnographic research field trips- to prototyping and crafting designs. Deep dives into UX, UI, and workshop facilitation. Clients included Nike, Ceek Womens Health, and Kotobuki.

Devle, San Francisco, CA, U.S, 01.2018 - 05.2018

Design Intern

Designed and prototyped a challenging, mechanics-centric internal medical device project in a highly collaborative process with engineers and stakeholders. I realized the final result and tested it in a laboratory environment.


Umeå Institute of Design, Umeå, Sweden, 2020 - 2023

Master of Fine Arts – Interaction Design

Learned and explored physical and digital interactions while discovering new technologies and methods. Worked in teams and individually on projects involving clients and personal interests.

University of Wuppertal, Wuppertal, Germany, 2019 - 2020

Master in Strategic Product and Innovation Development

Integrated product and design development in the crucial area where customer needs, economic profitability, and technological feasibility meet.

University of Wuppertal, Wuppertal, Germany, 2014 - 2019

Bachelor of Fine Arts – graduated with honors – Industrial Design

Industrial design studies with a foundation of engineering practices and system thinking, incorporating digital experiences.

University of Cincinnati, Cincinnati, OH, U.S, 07.2017 - 12.2017

Exchange Semester DAAP – Industrial Design

I joined the trend forecasting course as this was a valuable opportunity to learn more about how to implement it into my design process.

& Recognition

• Silver + People's Choice award at Lovie Awards 2023, The EMBASSIES

• Red Dot Distinction Award: Brands&Communication 2023, Expressive Signals

Representing UID at the EU conference – Free to Create 2023, BMW

Core77 Student Notable Interaction Award 2021,

• Newcomer Nominee 2020 German Design Award

DAAD Scholarship 2017 Bergische Universität Wuppertal  •  CV  •  Linkedin  •  Twitter  •  Linda Kraft © 2023