We wanted to create a visual identity that matches hume.ai yet can stand alone and feel coherent. The emotions were a core of our explorations and were redrawn multiple times to fit their meaning in shape and color.
The experience should also be accessible on mobile, so we translated it to a responsive version that works equally great as on desktop.
A big thank you to the team at hume.ai and Hello Monday for creating a space of trust for me to run freely and explore many styles and experiences. This was not a one-person show but rather an explorative team effort to learn and grow while at it.