Linda Kraft

Emotional Sound 

What if you could search for music that matches your emotional state?

Project description is a research lab and technology company with a clear mission: to ensure that artificial intelligence is built to improve human emotional well-being. The first step in building AI to understand and respond to emotional expressions is to create a system to identify and interpret vocalizations. We created a playful experience to showcase their model in a fun and compelling way. My job was to kickstart with concepting and storytelling to develop the UX and design for dev hand-off.



Experience strategy, storytelling, website design




Hello Monday


Shaivalini Kumar, David Hernández, Lasse Moos, Nicole Maisonville, Anders Jessen


UX, design

Awards & Recognitions

Webby Awards 2022 People's Choice Award in the category: Mobile Sites in Science/ Technical Achievement

We wanted to create a visual identity that matches yet can stand alone and feel coherent. The emotions were a core of our explorations and were redrawn multiple times to fit their meaning in shape and color.

The experience should also be accessible on mobile, so we translated it to a responsive version that works equally great as on desktop.

A big thank you to the team at and Hello Monday for creating a space of trust for me to run freely and explore many styles and experiences. This was not a one-person show but rather an explorative team effort to learn and grow while at it.  •  CV  •  Linkedin  •  Twitter  •  Linda Kraft © 2023